When is a good time to buy Google stock

If you are wondering  when is a good time to buy Google stock (GOOG) you need to ask yourself if you’re looking for an investment or a trade as the answers vary drastically.

Google as a Long-Term Investment

As a long-term investor, you should not really be concerned with the stock price at the moment.  If you have done your due diligence, believe where Google is headed as a company and believe they have a clear path to future growth, now is a good time to buy.  However, current stock price does calculate into the P/E ratio and valuation so depending on what your consider risky, value, or undervalued, you’d have to make that call and pull the trigger.

Google is More Than a Search Engine

When thinking about Google as a long-term investment, we need to realize they are way more than just a search engine.  Google has a strong vision for the use of technology in other industries – namely healthcare.  I’m looking for Google to completely disrupt the healthcare industry in the next 5-10 years and would love to be there for the party as a shareholder.  If you also believe this to be true, picking up a few shares of Google right now with a 5-10 year horizon would not be a bad move.

Google as a Short-Term Trade

For those of us looking for a trade, a good time to buy Google stock would be, we think, around $520.  Whether or not it hits those levels is yet to be seen, but at FinancialBrawn.com, we have an alert set on GOOG @ $520.  We believe at those levels, Google would be very undervalued based on its revenues and future growth potential.  We also feel at the $520 level we will be able to see double digit returns in the next calendar year.